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Man is a social animal. We set ourselves apart from animals by how we communicate and present ourselves. Similarly, the notion of a brand is built on how the brand portrays itself in the eyes of its customers and prospects. Out of the multiple channels of communications between a brand and a customer, an email is the only one where the conversation can be personalized based on the individual journey. While mistakes are bound to occur,...

Reflect on this. The discount that you got yesterday from your favorite retail brand is not because they suddenly fell in love with you. Strip away the layers from any brand or business that you have interacted or are going to interact with in the future and you will find that they are designed around a central idea: To grow and convert more prospects into paying customers In fact, people like you and me are a part of...

In order to provide a good user experience, it is important to make the user feel valued and comfortable. There are two ways in which you can provide a good user experience in your business emails- personalizing the communication based on behavioral history and providing an easy-to-use interface. While personalized communication is not enough to connect email subscribers with your brand, you need to rejuvenate your email campaigns and create email designs that are attractive while...