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Email Design Hacks: Creating a Functional Email Experience

New Castle Media / Original  / Email Design Hacks: Creating a Functional Email Experience
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Email Design Hacks: Creating a Functional Email Experience

User experience is what dictates the modern consumer domain. People are attracted to brands that provide an excellent user experience.

In order to provide a good user experience, it is important to make the user feel valued and comfortable. There are two ways in which you can provide a good user experience in your business emails- personalizing the communication based on behavioral history and providing an easy-to-use interface. While personalized communication is not enough to connect email subscribers with your brand, you need to rejuvenate your email campaigns and create email designs that are attractive while being functional.

User experience is what dictates the modern consumer domain. People are attracted to brands that provide an excellent user experience.

The subject line is the first point of contact for your subscriber. This sentence of an average 45 characters is where your subscriber decides whether to open your email or not. Your subject line should peak your subscriber’s curiosity which will be fulfilled by your email copy.

While different email clients can only display limited characters, keeping your subject line between 41-50 characters is the best practice. However, this doesn’t mean you need to stuff everything in your subject line.

3 Comments
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