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10 Common Email Etiquette Mistakes to Avoid in Your Marketing Campaigns

New Castle Media / Original  / 10 Common Email Etiquette Mistakes to Avoid in Your Marketing Campaigns
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10 Common Email Etiquette Mistakes to Avoid in Your Marketing Campaigns

Man is a social animal. We set ourselves apart from animals by how we communicate and present ourselves. Similarly, the notion of a brand is built on how the brand portrays itself in the eyes of its customers and prospects. Out of the multiple channels of communications between a brand and a customer, an email is the only one where the conversation can be personalized based on the individual journey. While mistakes are bound to occur, it is important for marketers to avoid certain common email marketing faux pas.

Man is a social animal. We set ourselves apart from animals by how we communicate and present ourselves. Similarly, the notion of a brand is built on how the brand portrays itself in the eyes of its customers and prospects. Out of the multiple channels of communications between a brand and a customer, an email is the only one where the conversation can be personalized based on the individual journey. While mistakes are bound to occur, it is important for marketers to avoid certain common email marketing faux pas.

No welcome email

60% of subscribers expect a welcome email as soon as they subscribe to a brand. It is a great way to build a relation with your subscribers, but unfortunately 41% of brands miss out on making the first impression as they do not reach out even after 48 hours of subscription.

Remedy: A welcome email needs to be the first triggered email in your automation and the first communication your subscriber receives.

Not using emails as permission-based marketing

Most marketers assume that the subscriber is interested in everything under the sun that the brand caters to. However, this is not the case. In fact, it is the quickest route to getting unsubscribed as your subscribers will be overwhelmed by the number of emails they receive, most of which may not interest them at all.

Remedy: Since the implementation of data protection and privacy law GDPR, brands need to make sure that the subscriber provides permission for email communication to be sent. Additionally, brands have to take care to not send them something they have not opted for. Learn how important it is to implement GDPR in emails.

3 Comments
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