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How To Create An Abandoned Cart Email Strategy (Without Being Pushy)

New Castle Media / Original  / How To Create An Abandoned Cart Email Strategy (Without Being Pushy)
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How To Create An Abandoned Cart Email Strategy (Without Being Pushy)

Reflect on this. The discount that you got yesterday from your favorite retail brand is not because they suddenly fell in love with you. Strip away the layers from any brand or business that you have interacted or are going to interact with in the future and you will find that they are designed around a central idea:

To grow and convert more prospects into paying customers

In fact, people like you and me are a part of the sales funnel. As soon as we visit a website, marketers employ different strategies to help solve ‘at least one of your problems’ with their offered products / services, that is aligned with the search that brought us to their website. The success of a marketing channel (and the marketer) depends on how well the brand is able to retain their customer.

While a tweet can be engaging enough to attract visitors to your brand, it might as well get lost in a sea of notifications that goes up in thousands by the second. However, an email will stay in your subscribers’ inbox, always ready to redirect your subscriber to the relevant landing page.

Reflect on this. The discount that you got yesterday from your favorite retail brand is not because they suddenly fell in love with you. Strip away the layers from any brand or business that you have interacted or are going to interact with in the future and you will find that they are designed around a central idea

In fact, people like you and me are a part of the sales funnel. As soon as we visit a website, marketers employ different strategies to help solve ‘at least one of your problems’ with their offered products / services, that is aligned with the search that brought us to their website. The success of a marketing channel (and the marketer) depends on how well the brand is able to retain their customer.

While a tweet can be engaging enough to attract visitors to your brand, it might as well get lost in a sea of notifications that goes up in thousands by the second. However, an email will stay in your subscribers’ inbox, always ready to redirect your subscriber to the relevant landing page.

In fact, 81% marketers consider emails as the best tool for customer retention. Do you know, sending a cart abandonment email, only minutes after a potential customer has abandoned the cart has an increased chance for them to return back and complete the purchase. The only catch is to create a cart abandonment email strategy that converts – without being pushy.

3 Comments
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