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How to use Marketing Psychology in your Email Campaign

How to use Marketing Psychology in your Email Campaign

Email marketing is about striking a conversation with a newcomer who recently subscribed & building a lasting relation with your existing customers by providing a good user experience. Going a step ahead, your email marketing emails need to be personalized based on the behavioral, demographics, purchase history, or even the current placement of them in the customer journey. Yet sticking to the ‘tried and tested’ ways to improving the conversion rate of your emails is not effective especially when your customer already has emails from many email marketers following the same best practices also.

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